A great trademark can help with the sales of goods and
services and very desirable goods or services can make a
trademark famous.
Do I have to register my trademark?
Your right to use the name is protected the
moment you first use it publicly. Your right to prevent others
in your line of business from using it starts the moment you
first claim it as a trademark (TM) or service mark (SM), and
you do not have to register in order to use those designations.
However, registering has several advantages, including:
public notice of your claim of ownership
ability to bring action in federal court
legal presumption of ownership and exclusive right of use
basis for registration in other countries
preventing the import of infringing foreign goods
