A great trademark can help with the sales of goods and
services and very desirable goods or services can make a
trademark famous.
How do I obtain a trademark?
Procedures vary from country to country, but
in the U.S., you can file via mail or online at the USPTO
Web site. Registration costs between $275 and $375. The
initial application primarily includes a representation of
the mark and a description of the goods or services. You should
have already performed a search to be sure your mark is unique
for the category for which you are registering.
As part of the approval process, you may be required to demonstrate
your first use of the mark, so you will want to prepare records
of things like a DBA filing, bank statements in the company
name, or advertisements in printed publications.
